Chairman of leading advertising firm Saatchi and Saatchi, Kevin Roberts landed himself in a soup for making comments about women in his line of work. Reportedly, Kevin was put on leave after his comments.
Among other statements, Kevin was recorded saying women valued work satisfaction more over promotions and thus they do not become bosses at work.
According to a statement that called upon the seriousness of Kevin’s remarks, the owner of Saatchi and Saatchi, Publicis Groupe, will evaluate his standing further with the firm.
An article on Business Insider quoted Kevin saying diversity in gender isn’t a problem in the world of advertising and ‘way worse’ in other areas including services of finances. Roberts maintained companies are making use of outdated ways of looking at success and women in his line of work are happier not working as bosses. They rather have an intrinsic ambition to be happy.
Roberts’ statement created a stir on social media with a woman tweeting she doesn’t want to work for him. Another woman questioned Roberts whether he has spoken to a woman.
A leading firm in the industry, Saatchi and Saatchi has offices in seventy countries with clients including Toyota, General Mills and T-Mobile. Kevin has served for the company as CEO for 17 years and remained chief after the firm joined Publicis Groupe in the year 2000. He was made the chairman in 2014.
The present CEO of the firm, Robert Senior refuted Kevin’s comments saying the issue of diversity in gender is not over for their industry. He also added, the firm Saatchi and Saatchi has been and is still a meritocracy. The staff includes 65% of female and women are holding senior leadership roles in business.