The Japanese do not cry. They never show their vulnerabilities. Therefore the role of the Ikemeso Danshi, which in our language would translate ‘the handsome who wipes tears’.

Starting from the reality that the Japanese do not cry, especially men, not at home, much less at work and on the premise that crying session is good for you, the Japanese companies began to hire Ikemeso Danshi.

What is this employee? Usually, it’s about a young man, handsome, whose job is to wipe tears. It comes at a session at which he is invited with a selection of short films, he then starting to cry. Soon, those emotions include the whole room and then he uses a dry towel’s edge to wipe the tears of everyone in the room.

According to a BBC reporter who witnessed such a moment, watching the first film at such a workshop was with a deaf-mute father and daughter. The girl is hit by a terrible disease and is taken to the hospital. But the man can’t communicate and say that he is her father, so he can’t pass the reception. The film ends with him inconsolable crying, while his daughter dies in a nearby salon.

The second film captures the death of a dog. It’s the moment when from a corner of the room someone sounds like it’s hardly trying not to cry, with hiccups and sniffled. The sounds are becoming louder and louder and in 15 minutes half of those watching the monitor are already crying.

Those who watch the selected films are most often surprised by their own emotions. They do not expect to come to tears, but they do.

The idea is that vulnerability to be shown. While others see it, relationships are changing and people start working better together as a team, he says. Therefore it is a “treatment” approved by companies.