He is coveted by numerous fashion brands. His exquisite taste in fashion, his sculpted physique and his impressive tattoos made him a literal style icon.

Now, he lent his covered-in-tattoos body to highlight the alarming consequences of domestic violence, especially on children.

The former football player filmed a #ENDVIOLENCE UNICEF campaign, in which the cruel reality is exposed through his tattoos.

Although most of his body markings represent beautiful memories linked to his four children, not all minors are enjoying the warmth or the kindness of a normal and adequate family.

Millions of toddlers worldwide are experiencing brutal forms of abuse. Whether is about domestic violence or bullying, all the forms of abuse are imprinting on these young adults.

These scars that last for life possess the power to decide their future and to shape their character. Most times, not in a positive manner.

‘Violence against children marks them forever, It’s wrong. End it.’, says Beckham at the end of the clip.

The UNICEF ambassador is an avid supporter of the humanitarian organization for more than 10 years.

‘I made a commitment to do everything I can to make the world a safer place for children and to speak out on issues that are having a devastating impact on children’s lives’, added the British star.

The former Paris Saint Germain player accompanied the UNICEF officials in Cambodia, where he sat and listened the horrifying stories shared by the children from the community.

Victoria’s husband posted the video on his Instagram page. David required his fans to share the #ENDVIOLENCE message on their own social media.