Jaguar Land Rover sold a record number of 583 313 cars in 2016

The British car manufacturer Jaguar Land Rover has announced that during 2016 its sales increased in the annual rate by 20% to a historic record of 583 313 cars, as it continues its expansion with the goal of building a million vehicles per year until end of the decade, informs Reuters.

The company owned by the Indian group Tata Motors said that last year sales of luxury cars Jaguar increased by 77% in the annual rate up to 148 730 units, thanks to the solid demand of new premium products, including F-Pace, the first SUV in the family Jaguar, which was released last year and was responsible for nearly a third of the sales, with 45 973 sold units.

When speaking of Land Rover automobiles, the sales rose with 8% the annual rate, up to 434 583 units. The best selling model in 2016 was Discovery Sport, with 122 460 units.

“These results are marking a significant step in JLR’s strategy to become a truly global player,” said the sales director of JLR, Andy Goss.

Europe was the largest foreign market of the British manufacturer, responsible for almost a quarter of the total demand, with 138 695 sold units, with 26% higher compared to 2015. In China and North America, Jaguar and Land Rover sales rose with 31% and 25%.

Previously, a number of experts warned that Jaguar Land Rover profit could be reduced by $ 1,23 billion by 2020 if Britain will return to World Trade Organisation rules regarding the trades with the mainland.

After the takeover by the Indian group Tata Motors in 2008, Jaguar Land Rover has invested in new models and expanded its production capacity, with various factories in China, Brazil and Slovakia.