Lady Gaga stars in a campaign for the infamous jewelry brand, Tiffany and Co. She is the newest face of the brand.
In the ad, the singer and actress channels the late actress Audrey Hepburn. The shoot is all black and white.
The ad is specially designed to be featured at the Super Bowl first. The singer will have the honor to perform at the Half Time show.
The line she adversities is called Tiffany HardWear.
Besides the photos, there is also a video, that lasts about sixty seconds. Fans will get to see that later this week.
The video is the embodiment of feminity and power, but still keeps touches characteristic of the singer, like her rebellious nature.
The photoshoot and the video featured some great directors and photographers. Grace Coddington was the creative director. She used to work for Vogue.
David Sims took the photographs.
The 30-year-old looks elegant and sleek in an all-black ensemble. Just like Audrey Hepburn, she wore a turtleneck and black pants. All accompanied by a pair of killer black stilettoes.
Gaga released a statement following the collaboration. She reveals what the brand means for her: a timeless and iconic American jewelry, that inspires her.
The collection will be available in May, on the second. It will hit the stores sooner, on April 28th.
Lady Gaga will perform at the Super Bowl on February 5th, when the line will also be available for preordering.
The company released a teaser trailer.