The legendary supermodel designed an exclusive fashion collection for the Europe’s most popular global discount supermarket chain: Lidl.
The collection will hit the Lidl stores in September and it was named “Esmara by Heidi Klum.
According to Lidl, the prices will range between 9 and 30 euros and it will include genuine leather jackets, smart-casual pants, leopard print blouses, elegant shirts and also footwear.
“Heidi matches perfectly with Lidl and out clients”, announced the national director for acquisitions and marketing Marco Giudici.
“I really want the new collection that I have designed for Lidl to be liked by everyone. Fashion should be fun and everyone should afford this pleasure”, revealed the German starlet for People.