Heidi Klum Lidl

The legendary supermodel designed an exclusive fashion collection for the Europe’s most popular global discount supermarket chain: Lidl.



The collection will hit the Lidl stores in September and it was named “Esmara by Heidi Klum.



According to Lidl, the prices will range between 9 and 30 euros and it will include genuine leather jackets, smart-casual pants, leopard print blouses, elegant shirts and also footwear.


Heidi Klum poses in new clothing collection
Credit: Rankin/Lidl

“Heidi matches perfectly with Lidl and out clients”, announced the national director for acquisitions and marketing Marco Giudici.



“I really want the new collection that I have designed for Lidl to be liked by everyone. Fashion should be fun and everyone should afford this pleasure”, revealed the German starlet for People.