Exactly how Facebook forced its users to install their messaging service, this is exactly what Instagram it’s planning on doing as soon as their Direct App will become available all over the world.
The purpose of the photo-sharing application is to transfer the conversations from their old inbox into a separate place and the first step was already adopted in other countries, such as Chile, Israel, Italy, Portugal, Turkey, and Uruguay.
So, basically, the moment you will install the Direct App, you will say “goodbye” to the messages inside the app and you will pretty much move your messages into the new app, which in my humble opinion it’s useless.
“We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that. Direct has grown on Instagram over the past four years, but we can make it even better if it stands on its own.
We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app”, revealed Instagram’s product manager Hemal Shah.
In 2014, when Mark Zuckerberg installed Messenger, he was not happy about anyone, but he wanted a place where people can benefit from a focused experience and, eventually, his idea worked.
Direct is pretty much created on the same concept and considering that the messages from Instagram have reached the number of 375 million users per month, Direct will probably work.
However, the nice part of the new messaging service is the fact that users will have the chance to test the new filters.